The Calgary Herald
It’s time to party – Anthem United Style.
The Calgary-based developer is playing host to a block party Saturday, Sept. 14 beginning at noon, to launch its communities west of Macleod Trail between 194th and 210th Avenues, and to introduce the public to what is available in the way of housing there.
“We liked the idea of the block party to introduce our two new communities — Pine Creek and Sirocco at Pine Creek — and to let everyone know that we are releasing the second phase of Belmont,” says Megan Starke, Anthem United’s marketing manager.
Show homes in Pine Creek and Sirocco at Pine Creek opened their doors in August. The Belmont parade was opened last April and has been very successful, she adds.
Much more than just neighbourhoods, this trio of communities will become home to nearly 13,000 people when buildout is achieved, with Belmont planning for more than half that total.
Some of Calgary’s biggest and best builders have show home positions in all three communities.
In Pine Creek, Trico Homes and Sterling Homes are showing front-drive garage homes while Shane Homes and Morrison Homes have paired homes.
At Sirocco at Pine Creek, Shane and Morrison will join Trico and Sterling to present front-drive homes, and NuVista Homes will be showing paired homes.
Belmont’s front-drive show homes have been built by Homes by Avi, Shane, Trico, and Cedarglen Homes. Laned homes and single-car front-garage homes are by Jayman Built, and Morrison. Townhomes being shown are by Avi, StreetSide Developments, and Anthem.
“We’ve had a very strong reception from buyers in Belmont, with steady absorption of our lot inventory,” says Sam Hudson, marketing director for Morrison. “The recently opened show homes in Pine Creek and Sirocco have shown very healthy traffic and interest.”
As for a buyer profile, Starke says that because the communities have a wide choice of housing types and styles in various price categories, there is no one particular type of new-home shopper visiting show homes.
With varied housing styles being shown in the three communities, Morrison’s Hudson agrees.
“Duplexes and laned homes appeal primarily to first-time buyers or young families looking for an economically priced home. Our front-garage homes in Sirocco will appeal to young people as well as, perhaps, more established families looking to move up into a larger home,” he says.
Anthem United has been very active in developing lands in and around Calgary despite the slow pace of the economy.
“Calgary is a core market for Anthem,” says Elva Kim, vice-president of sales and marketing. “It is affordable, has a well-educated population and is a great place to raise a family.
“We see population and job growth continuing to strengthen, and Anthem will be here providing great spaces to those people requiring it.”
To help in steering visitors to the area, Anthem United has installed new signage. Starke recommends turning west on 194th Avenue from Macleod Trail then south on Belmont Street, which offers access to the three communities.
Shuttles will be available to take visitors to the three communities.
The block party itself will include a family barbecue, hot-air balloon, food truck, face-painting, food stations, and contest draws. The party ends with a movie in the park at Belmont.
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